Bookmaker Loyalty Programs

We're all used to getting some kind of welcome bonus, free bet or enhanced price offer when we open a new online betting account, however it's clear that some bookmakers try far harder than others when it comes to rewarding their existing customers for betting with them ongoing.

This page takes you through the latest bookmaker loyalty programs that are available so you can make an informed choice about who to bet with if you want some kind of recognition or reward for being a regular customer. In addition, some bookmakers tackle loyalty through ad-hoc promotions and offers which we also detail below.

So, if you want your regular custom to be rewarded then read on!

Weekly Free Bet Loyalty Schemes

The table below summarises the bookmakers who currently offer a weekly free bet loyalty scheme:

     
  Loyalty OfferNew Customer OfferQualifying Link
 Sky Bet Club£5 Weekly Free Bet£10 No Deposit RequiredClaim Here
 William Hill Offer Club£5 Weekly Free Bet£25 Matched BetClaim Here
     

More information regarding each of these schemes is detailed below:

Sky Bet Club - £5 Free Bet Each Week

The Sky Bet Club is very straightforward - stake £25 in qualifying bets before midnight on Sunday and you'll get a £5 free bet to play with the next day. If you miss two consecutive weeks then you'll have to opt back in to the Sky Bet Club, however there's no additional requirement to start gaining your weekly free bet if you do so, simply stake £25 and you're good to go.

As ever there are additional terms and conditions - you can read them all here - and Sky Bet also reserve the right to exclude some customers from this and other promotions as is typical of all online bookmakers.

sky bet club

William Hill Offer Club - £5 Free Bet Each Week

If you're into your football accumulators then the William Hill Offer Club is the loyalty scheme for you. Simply stake £20 or more in a week on football accumulators from a massive range of leagues and markets and you'll qualify for a £5 free bet.

As ever there are additional terms and conditions - you can read the all here - and William Hill also reserve the right to exclude some customers from this and other promotions as is typical of all online bookmakers.

william hill offer club

Other Loyalty Schemes

Some other bookmakers offer regular, ad-hoc offers to keep their customers loyal - here's the pick of the bunch:

bet365

Aside from those bookmakers running a weekly free bet offer, bet365 are the bookmaker who offer the most frequent incentives to existing customers. Log in to your account and you'll find what offers are available to you in the 'members' section; in addition, make sure you opt-in to email communications from bet365 as you'll often find a loyalty bonus or deposit bonus in your inbox with its own unique offer code so you can claim it straight away.

The ever-popular £50 in-play risk-free bet offer is another mechanism for keeping bet365 customers loyal when it features on selected matches. Basically when a fixture is announced where the deal is running, bet365 will give you a risk-free bet of up to £50 (based on your largest pre-match bet) for you to use in-play. You can't say fairer than that!

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Not already a bet365 customer? Join bet365 today and get a free matched bet of £25 using promo code F25 and this qualifying link!

Bookmaker loyalty program details and all offers correct when published but subject to change or withdrawal without notice.

sky bet club

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