Paul Williams

Paul Williams' British Masters Tips 2019

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A disappointing week in China with 80/1 shot Minwoo Lee our best chance before failing to make much of an impression over the weekend and treading water in 14th place overall coming Sunday evening.

On to this week then and dating all the way back to 1946 when Bobby Locke and Jimmy Adams tied for the title at Stoneham Golf Club, the British Masters was a mainstay on the European Tour schedule, give or take the odd omission, right up to 2008 when Gonzalo Fernandez-Castano took the trophy at The Belfry which had hosted the event for 3 years on the trot. Forest of Arden GC and Woburn, both the Duke’s and Marquess Course, have also hosted this event since the turn of the century before the event dropped off the schedule until its renaissance in 2015.

Matthew Fitzpatrick realised the potential that many had seen in him 4 years ago by winning this title at Woburn and Alex Noren added his 3rd of 4 2016 titles at The Grove the year after, successfully holding off final day efforts from Bernd Wiesberger and Lee Westwood. Paul Dunne added his name to the list 2 years ago at Close House where a closing round of 61, punctuated by a chip-in birdie on the 72nd hole, was enough to keep Rory McIlroy at bay and earn the Irishman a well-deserved first European Tour victory. Eddie Pepperell proved victorious last autumn in challenging conditions, holding off Alexander Bjork to record his second European Tour title in impressive fashion.

Following Pepperell’s win in October, the event looked in doubt as Sky Sports’ sponsorship deal ended and it looked to have fallen off the schedule before Betfred stepped in to keep the tournament alive. To compliment their sponsorship of the event, Betfred are also offering a massive 10 places each way, 1/5 odds for the event – for latest Betfred odds click here.

British Masters – Featured Bookmaker: betfred

Betfred are attacking this week’s British Masters and are offering a record-breaking 10 places each-way at 1/5 odds. 10 places each way at this event has never been chalked-up before and with strong prices to boot. If you haven’t already got a Betfred account then new UK customers can also access their British Masters new customer offer which is bet £10 get £40 in free bets. 18+, T&Cs apply: Promo code MASTERS40 required – use this qualifying link to claim.

  • Betfred Sports – Bet £10, Get £40 in free bets: New UK & NI customers only. 18+. Promo period from 00:00 07/05/19 until 15:00 12/05/19. Register using the promo code MASTERS40 and place first bet of £10 (evens or greater) or more any Betfred British Masters Golf market (Specials/boosted markets do not count). £40 Free Bet credited before within 24 hours of bet settlement. Free Bets expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

Course Overview. Hillside Golf Club plays host to a European Tour event this week for the first time since 1982 when it staged the Sun Alliance PGA Championship. The 2013 English Seniors Open (final leaderboard here) won by Carl Mason was also hosted here, as was Open Championship qualifying from 2014-17, however in terms of tangible stats we’re in the dark this week.

The course though promises to be an absolute cracker. It’s a 6,953 yard par-72 built on true links land on the ‘Golf Coast’ which includes the links of Royal Lytham & St Annes and Royal Birkdale – indeed Birkdale sits literally next door to Hillside with the 2017 Open Championship venue backing onto the 17th hole. Somewhat of a rarity in that this is a genuine links which also features trees on a number of holes, the back-9 is where the course really comes into its own as it meanders through the sand dunes for a true aesthetic delight. Thick rough from off the fairway will catch out the wayward as will typical links features such as pot bunkers, fescue and brooks throughout the course.

The par-5s all measure under 550 yards and there are a number of par-4s in the 400 yard region, however this course is by no means a pushover, particularly when the wind blows. A patient, strategic game is required from tee-to-green and every club in the bag is likely to be used as players navigate around the dog-legs that make this much more of a shot-making challenge.

Tournament Stats. This is the first time that Hillside has been used for the British Masters, so the event stats for this week should be considered accordingly: Current Form | Event Form | Event Top 20s | Event First Round Leader | Combined Stats.

Predictor Model. Our published Predictor Model is available here. As always you can build your own model using the variables available.

Winners & Prices. 2018: Eddie Pepperell, 30/1; 2017: Paul Dunne, 66/1; 2016: Alex Noren, 18/1; 2015: Matt Fitzpatrick, 33/1.

Weather Forecast. The latest weather forecast for Southport is here. Thursday is forecast to start damp with the potential for a little drizzle before clearing up in the afternoon; the rest of the week is then set fair with temperatures slowly improving to the mid-50s Fahrenheit. The wind will be a moderate 10-15mph from the north-west for the first three days before slowly switching round towards the west as the slightly warmer weather creeps in.

Incoming Form: Since the British Masters was re-established in 2015, the four winners Eddie Pepperell, Paul Dunne, Alex Noren and Matt Fitzpatrick had each shown some decent enough form in the weeks prior to their victory.

Eddie Pepperell had recorded 5 top-10 finishes in his previous 8 starts, 2 of which were runner-up finishes at the Scottish Open and Portugal Masters. Paul Dunne had produced two top-15 finishes in his previous three strokeplay events and after a shaky 74 to start on his most recent start in Holland, nobody in the field bettered his final 3-round total. For Noren this was the third of four 2016 victories and he was clearly in exceptional form overall whereas for Fitzpatrick his win at Woburn marked his maiden success on the European Tour, however with four top-3 finishes in his previous 11 events he was clearly knocking very loudly on the door:

  • 2018, Eddie Pepperell: 43/51/DQ/MC/2/6/59/9/56/6/2/44
  • 2017, Paul Dunne: 33/30/MC/MC/13/54/26/MC/9/14/70/14
  • 2016, Alex Noren: MC/43/12/MC/8/1/46/49/2/1/34/11
  • 2015, Matt Fitzpatrick: MC/3/MC/MC/77/2/17/44/3/30/3/MC

The challenge this week will be that we’re heading into the unknown with the course given it’s not been used on the European Tour for over 35 years and we’ll have to go very much on specification this week. For me this is a genuine links course that will require an element of patient navigation to get around safely. With a relatively breezy forecast for Thursday to Saturday, I can’t see scoring getting out of control here, so those with experience of British conditions and/or decent performances on links/coastal tracks in the past are preferred.

My selections are as follows:

Jordan Smith 2pts EW 30/1 (10EW, 1/5) with Betfred

Tommy Fleetwood quite rightly heads the market this week on a course that he knows like the back of his hand and, as the highest-ranked player in the field, his quote of 9/1 with some bookmakers at the time of writing is probably about right. 3rd at Bay Hill, 5th at TPC Sawgrass and 36th at Augusta are all performances that few in this field can get remotely close to in recent times, however to win this week Tommy is going to need to be able to concentrate on his golf and that may not be so easy with the media obligations and focus that he’ll undoubtedly receive as tournament host. Ian Poulter (33rd), Luke Donald (MC), Lee Westwood (15th) and Justin Rose (8th) have all failed to convert superior course knowledge into silverware when hosting the past 4 editions of this event and Tommy is a short price to buck that trend in my opinion.

Behind Tommy in the betting, Tyrrell Hatton is undoubtedly another class act, however the Englishman has failed to record a strokeplay top-10 finish in 2019 so far, whereas Matt Wallace may need some picking up after disappointing missed cuts at Augusta and Harbour Town on his last 2 starts. Eddie Pepperell defends a European Tour title for the first time this week and although he’s a danger, as are Joost Luiten and Lee Westwood, I’m starting this week’s team with Jordan Smith who’s looked increasingly assured with his game over the past few weeks and could be on the brink of a second European Tour title.

3rd in this event behind Eddie Pepperell last autumn ranks as the 26 year-old’s best finish on the regular European Tour outside of his win in Germany in 2017 and he’s clearly comfortable in his homeland having also won twice on the EuroPro Tour before progressing up the ranks. Although his experience on the European Tour on links tracks is relatively limited given he’s not been around for that long, he does have some tangible form on linkable tracks with 6th in Qatar, 20th in Ireland and 12th in Oman to his name.

7th, 14th and 5th on his last 3 starts has been driven by a continuation of some exceptional form with his irons, culminating in a field-leading 90.3% GIR last week in China. If he can get close to that again this week and get the odd putt here or there to drop then he’s going to go very close indeed. Result: T6

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New UK & NI customers only. 18+. Promo period from 00:00 07/05/19 until 15:00 12/05/19. Register using the promo code MASTERS40 and place first bet of £10 (evens or greater) or more any Betfred British Masters Golf market (Specials/boosted markets do not count). £40 Free Bet credited before within 24 hours of bet settlement. Free Bets expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

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Nacho Elvira 1pt EW 66/1 (10EW, 1/5) with Betfred

The sight of compatriot Jorge Campillo finally getting the European Tour monkey off of his back in Morocco, then putting himself into position to immediately follow that win up in China, might just be the final bit of inspiration that Nacho Elvira needs to get himself into the winners’ circle.

4 Challenge Tour victories tells us that he’s well capable of getting over the line, however it’s not quite happened so far on the European Tour when he’s had a gilt-edged opportunity, with Jeung-hun Wang producing putting heroics to beat him in a play-off at the 2016 Trophee Hassan II before Scott Hend pipped him on the first extra hole in Malaysia at the end of March. The win is coming though and it could be as soon as this week if everything falls into place for the Spaniard.

3rd behind Jon Rahm at last year’s Spanish Open on a course that carried some linsky features is a positive for Nacho this week, as is another runner-up finish from a few weeks ago, this time in Qatar behind Justin Harding. The 32 year-old could be forgiven for feeling a little deflated after those recent near-misses, however 6th at the Indian Open and another prominent showing last week in China, where he was 6th heading into Sunday before fading, suggests that he’s still in the right kind of form to contend for a title like this and perhaps this will be the week where the stars all align. A never-nearer 11th in this event in 2017 is positive and 10th at last year’s Dunhill Links also adds to the argument for Elvira this week. Result: T42

Betfred Sports – Bet £10, Get £40 in free bets:

New UK & NI customers only. 18+. Promo period from 00:00 07/05/19 until 15:00 12/05/19. Register using the promo code MASTERS40 and place first bet of £10 (evens or greater) or more any Betfred British Masters Golf market (Specials/boosted markets do not count). £40 Free Bet credited before within 24 hours of bet settlement. Free Bets expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

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Richie Ramsay 1pt EW 100/1 (10EW, 1/5) with Betfred

It’s been a challenging 18 months or so for Richie Ramsay since finishing 8th in this event at Close House at the back end of 2017. A solitary top-10 finish has come in the events that have followed and the 35 year-old had to pull out all the stops to retain his card for 2019 with an 11th place finish at Valderrama which meant he scraped through in 114th place on the Race To Dubai. 3 European Tour wins over his career prove that he’s a better player than that though and a return to the British Isles may well see a continuation of the improvement that produced a 14th-place finish last week in China and prompted a tweet saying, “Played lovely putted lovely and 3 lip outs. Stay patient out there. Game is looking good.”

I mention the British Isles as aside from being born in Aberdeen and now living in Edinburgh, the Scot has played the vast majority of his best golf close to his homeland. 4th and 2nd at the Dunhill Links; 6th at both the Johnnie Walker Championship and Scottish Open; 10th, 9th and 2nd at the Irish Open; 10th at the Wales Open; and 9th at the BMW PGA Championship all add to that aforementioned effort at Close House to suggest he’s most at home in this part of the world. All 3 of his wins though have come elsewhere and perhaps he can put that right this week with his game seemingly on the ascendancy once again.

With confidence growing and some practical experience of Hillside GC under his belt from his amateur days, I can see Richie putting in a decent performance here this week. Result: 5th

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New UK & NI customers only. 18+. Promo period from 00:00 07/05/19 until 15:00 12/05/19. Register using the promo code MASTERS40 and place first bet of £10 (evens or greater) or more any Betfred British Masters Golf market (Specials/boosted markets do not count). £40 Free Bet credited before within 24 hours of bet settlement. Free Bets expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

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Ashun Wu 1pt EW 150/1 (10EW, 1/5) with Betfred

Wind the clock back to September last year and we picked up a tasty 3-figure winner in the shape of Ashun Wu at the KLM Open on a links-style track that clearly brought the best out of the Chinese star, following a quietly impressive 6th place finish the week before in the Swiss Alps. Aside from the tentative links that week between Wu and previous course contenders at ‘The Dutch’, what really caught my eye is that the 33 year-old’s putter had shown some signs of life at Crans the weekend before, ranking 9th for putting average and 8th for total putts versus the field. 8 months on and we find ourselves in a very similar situation with the 3-time European Tour winner arriving fresh off a top-5 finish last week in China, driven largely by a putting performance that saw him rank 5th for putting average and 4th for total putts.

Now, what we can’t build this time around are links between Wu and previous contenders here as we’re heading to Hillside for this event for the first time in the event’s history, plus putting is secondary in my view this week to a solid performance from tee-to-green, however at the price on offer I’m happy to take a chance that he can find the right approach to contending here this week. At 232nd on Tour in terms of Driving Distance, this week’s layout won’t penalise his lack of power and with this track being new to the vast majority of the field, he won’t be disadvantage by any lack of practical experience around Hillside either. Result: MC

Betfred Sports – Bet £10, Get £40 in free bets:

New UK & NI customers only. 18+. Promo period from 00:00 07/05/19 until 15:00 12/05/19. Register using the promo code MASTERS40 and place first bet of £10 (evens or greater) or more any Betfred British Masters Golf market (Specials/boosted markets do not count). £40 Free Bet credited before within 24 hours of bet settlement. Free Bets expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

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Clement Sordet 1pt EW 150/1 (10EW, 1/5) with Betfred

The current crop of talented young Frenchmen almost saw one of its ranks break through on the European Tour last week with Benjamin Hebert missing out in a play-off to Mikko Korhonen in China, however it’s Hebert’s compatriot Clement Sordet who interests me most this week. Despite having yet to get over the line on Tour, Sordet has triumphed 4 times on the Challenge Tour circuit, including his biggest win which came at the 2017 NBO Golf Classic Grand Final which was held on the links-style Al Mouj track that hosted this year’s Oman Open where the Frenchman finished runner-up to Kurt Kitayama.

More tangible form on linksy or coastal tracks in Mauritius and the Vic Open from the 2018/19 wraparound season adds fuel to the argument that the 26 year-old plays his best golf on this type of track and he could easily go well at a long price this week. 14th on his last start in Morocco was a huge personal best for him on that course, having missed the cut badly on his previous two attempts, and if his surroundings this week spark the kind of long-game performance that we saw from him in that aforementioned effort in Oman, then he could be rewarding each-way backers at a tasty 3-figure price. Result: MC

Betfred Sports – Bet £10, Get £40 in free bets:

New UK & NI customers only. 18+. Promo period from 00:00 07/05/19 until 15:00 12/05/19. Register using the promo code MASTERS40 and place first bet of £10 (evens or greater) or more any Betfred British Masters Golf market (Specials/boosted markets do not count). £40 Free Bet credited before within 24 hours of bet settlement. Free Bets expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

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Odds and bookmaker offers correct at 18:10BST 6.5.19 but naturally subject to fluctuation.