New William Hill customers get £/€30 in free bets to use on ANY SPORT using promo code C30 - click here to claim! 18+, T&Cs apply.
William Hill regularly extend their each-way places on golf - for the latest each way places and current odds for this week's events click here.
William Hill are the cornerstone of the UK's sports betting industry and their online golf betting offering is becoming increasingly popular with punters. Strong coverage of the Major Championships, World Golf Championships plus the full PGA Tour and the European Tour schedules means that the tournaments you most want to bet on are fully covered. William Hill offer golf fans weekly podcasts and they're well worth checking out at the Major Championships where they traditionally offer market-beating odds for periods of time in the build-up to first round.
William Hill are second only to market leader bet365 when it comes to online traffic and that should hardly come as a surprise for a brand with iconic status and who have over 2,400 shops across the United Kingdom. A strong all-round website experience which includes great golf market navigation and excellent customer service makes for the kind of sportsbook product you would expect from a world leader who have been in existence for over 75 years.
Need more help choosing a new bookmaker? Read our comprehensive best bookmakers for golf betting article here.
A large number of Golf Betting System readers use William Hill as part of their bookmaker portfolio - here's what some of them had to say about William Hill with a specific slant on their golf betting odds, promotions and overall offering. For more bookmaker reviews click here.
“If you stopped someone in the street, or were watching Family Fortunes, and the question was ‘name a bookmaker’, the chances are a large chunk would say William Hill, Hills or Hillies. It’s the High Street betting chain many of us grew up using before the days of the internet. They are now very much in the midst of the internet betting generation and their website is easy to use. Their golf odds don’t always set the world alight, although at the time of writing this they have Paul Casey at 100-1 for the 2015 Open – he is half that elsewhere. Hills also have great free bet competitions with big prizes on offer. ” Reviewed by KB, Dec 2014. Rating: 5/5
“On the whole I find William Hill's golf markets to be quite poor compared to its competitors. It'ss not very often I use them, not because I've had a problems with them before but because they are rarely top price on the players that I want to back. On the odd occasion they go big on certain players on the Asian Tour, but for me its all too rare.” Reviewed by TB, Dec 2014. Rating: 2/5
Overall Rating 3.5/5 (2 reviews)
New customer promotions and bonuses
William Hill match Ladbrokes when it comes to their Sportsbook free bet offer, so enter C30 when clicking through the link below and you'll receive a matched £/€30 in free bets when you stake just £/€10. No complexity, no hassle and a stronger account opening offer than plenty of other online bookmakers. William Hill are one of the leading online operators in Europe and their customer numbers have increased hugely in recent years. With over £250 free bets and bonuses on offer for new players across all of their digital products, William Hill aren't shy in coming forward when it comes to new customers.
From a Promo Code perspective William Hill only use C30 on the headline Sportsbook offer. New customers only, 18+, T&Cs apply.
From time to time there may be new William Hill promo codes available in 2017, click here for the latest offers and the codes required to claim.
William Hill Golf Betting Coverage
William Hill offer comprehensive coverage of worldwide golf from the Major Championships right through to the second tier of regional Tours. You'll find that their weekly PGA and European Tour markets are established on a Monday and the depth of the main Tour markets on offer are pretty strong with the main Top 5 and Top 10 place markets available with First Round Leader. Unlike other online bookmakers, William Hill also price up Overall Tournament Winner markets for the second tier Tours across Asian, OneAsia, Australasia, Japan Golf, Korean, South American and Sunshine Tours. In the United States the LPGA, Champions Tour and web.com Tour events are always priced up as well. It's worth noting that William Hill can often be the place to get excellent prices on the Far East Tours.
With a maximum golf payout of £500,000 William Hill is an excellent place to bet for serious golf punters who like a heavy stake, or for the masses of weekly punters who play the win / each-way double 'transatlantic challenge'. There are also another couple of profit boosting angles which make an active William Hill account essential for golf betting.
Hills offered a cracking 7 places each-way at both the 2013 and 2014 Open Championships. Indeed they now offer extended each-way places at all three of the full-field Majors and that's great as traditionally Hills always go market leading price for a limited period on the Wednesday morning prior to each Major. It's a tactic that's advertised in the Racing Post and is perfect for making sure you get a more than acceptable late price.
Another real plus point with William Hill is their In-Play betting. If you like to bet In-Play on the Majors, WGCs and PGA/European Tour events, you will have probably noticed that the majority of online bookmakers switch immediately to 4 places each-way (1/4 odds). That's not the case with William Hill who still offer 5 places each-way a couple of hours (it varies dependant on the odds compiler's decision) into Day 1. That's a huge boost if you want to back a fast starter or are prepared to let a selection's price slide after a slow start.
Typical markets include Outright Betting, Top 5, Top 10, 1st Round Leader, 2/3 Balls, Mythical 2 Balls, Match Betting, Tournament Threesomes, Tournament Group Betting, Top American/European/Australian/Asian etc, Margin of Victory and Play Off to Decide the Winner?
William Hill Maximum Golf Payout
£250,000 across any golf bet with William Hill, £500,000 at the Major championships.
William Hill In-Play Golf Betting
William Hill facilitate In-Play betting across the Majors, WGCs and European/PGA Tour events. Naturally you can bet on the Overall Market as is standard, but William Hill often keep their each-way terms at 5 places each-way (1/4 odds) well into the first day's play. They also have a novel new play where you can bet live on each hole's play across the televised feature groups.
William Hill Golf Betting Odds
As you might expect, we keep as close as we can to player odds here at Golf Betting System. It has to be said that as a rule William Hill disappoint on prices. They rarely market lead on price unlike one of their main rivals Coral, who have been mightily aggressive on price of late. Their tactical market-leading price activity on the Wednesday morning of a Major though is well worth bearing in mind.
William Hill Golf Each-Way Places
Where William Hill don't focus on player prices, they have massively improved their Major Championship extended each-way place proposition since 2012. That appeals to a mass of punters across the 4 biggest betting volume tournaments and is perfect when used in combination with their Wednesday morning market leading price activity.
Below you will find detailed William Hill's historical Major Championship each-way terms offered across the past 3 years:
William Hill Sports Promotions
William Hill cater for a very traditional market so their headline sports promotions focus solely on Football, Horse Racing and Greyhounds. Whereas their biggest rivals Ladbrokes offer virtually no ongoing value promotions, William Hill have run these promos continually for a number of years giving their customers a stable playing field on which to bet on:
Money Back If You Miss By One - Place a 6-match or above ACCA and if you miss out by just one result then William Hill will refund your stake up to £/€50 as a free bet.
Goalscorer 2nd Chance - If your first goalscorer bet falls down but then your chosen player goes on to score 2nd in the match then William Hill will refund your stake up to £/€50 as a free bet.
Bore Draw Insurance - If a match ends 0-0 then William Hill will refund losing correct score and double result bets up to £/€50 as a free bet.
Best Odds Guaranteed on Horse Racing and Greyhounds - Guaranteed best odds on horse racing is now industry standard, but it's certainly not on greyhounds. William Hill offer fantastic greyhound coverage and the best odds guaranteed proposition makes them unbeatable on price.
William Hill Gaming Products and Bonuses
As you may well have seen on TV, William Hill offer a full suite of Casino, Slots, Poker and Bingo products. Their new customer bonus terms are more than competitive and new players can take advantage of separate Casino, Games and Vegas promotions. Global leading jackpot slots like Beach Life, Spamalot and Gladiator are all available to play on William Hill Casino and bingo players should check out William Hill's aggressive £40 free-play account opening offer, which is hard to beat currently.
William Hill Customer Experience
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